Lawu Media. We make people stop scrolling. Then we turn that attention into downloads, sign-ups and sales.
Now running · Our latest project
Project CPT
Paki Lawu is running from Johannesburg to Cape Town to get South African men tested for prostate cancer. One runner, one road, filmed every day.
- 1 485kilometres
- 29days, no rest day
- ~51km every day
- 1runner
Send-off 21 November 2026 21 November to 19 December 2026
Lawu Media is a 360-degree social media agency for brands and creators: influencer campaigns, premium video, and the apps and landing pages that capture the traffic.
- 4M+ people reached European Union campaign
- 1M app downloads TapTap Send, 6-month campaign
- 10M views a month, on average Paki Lawu, across all platforms
Previous clients
The numbers
Agency record
- 50+campaigns delivered
- 2.5M+impressions generated
- 20brand partners
Paki Lawu, creator and face of Lawu
- 154.6KTikTok followers
- 13.8MTikTok likes
- 334K+followers across all platforms
TikTok figures as at 6 November 2026. @pakilawu_ on TikTok (opens TikTok)
Stories that move people
Tap a campaign to watch the reels, see the results and go inside the case.
Project CPT
Paki Lawu is running 1 485 km from Johannesburg to Cape Town to raise awareness and funds for prostate cancer, and every day of it is being filmed.
- 1 485
- kilometres on foot
- 29
- days, with no rest day
- 4–5M
- campaign impressions projected
Disney+
An extensive year-long collaboration focused on sustained brand awareness and subscriber retention. We managed consistent content cycles and high-level strategy to keep the platform at the forefront of the South African streaming market.
- 340%
- increase in sign-ups
- 500K+
- reach
- 12%
- conversion rate
Ocean Basket
A rapid, high-intensity sprint designed for immediate seasonal impact and foot-traffic conversion.
- 180K
- new followers
- 25%
- increase in foot traffic
- 3M+
- impressions
Clover Tropika
Summer-forward creator content celebrating Clover Tropika with vibrant, scroll-stopping storytelling.
- Campaign reel
- Creator-led UGC
- Brand awareness
What’s broken in today’s market
Traditional marketing is failing because it ignores the realities of the modern landscape.
Vanity metrics. Brands focus on likes and followers that don’t translate into sales.
Disconnect in content. Influencer posts often feel forced or “salesy”, damaging brand trust.
Technical complexity. Managing multi-platform campaigns, legalities and reporting is a logistical nightmare.
A 360-degree ecosystem
-
Influencer Marketing & Strategy End-to-end campaign management, from talent scouting to performance analysis. -
Premium Video Production High-fidelity visual storytelling designed for the “scroll-stop” effect. -
Digital Infrastructure Building the tools (apps and landing pages) that capture the traffic our campaigns generate. -
Project Management Rigorous execution of complex, long-term creative projects.
Beyond a
single post
We build enduring relationships. Shifting from one-off transactions to long-term partnerships means consistent brand resonance and measurable growth.
Packages
Marketing, ads, content and social media management. Pick a package, or build your own around what you need.
-
Business
R8 000 – R12 000
a month
For brands ready to scale. We keep your social running and start actively hunting for new customers.
- Social media management and engagement
- Social media strategy
- 6 posts a month
- 1 story every two weeks
- Social media ad strategy
- Google SEO management
- Target of 50,000 to 100,000 impressions
-
Professional
R15 000 – R18 000
a month
A full digital takeover: more content, ads running on every platform, and reporting you can act on.
- Everything in Business
- 8 posts a month
- 1 story every week
- Ad management on all platforms
- Target of 200,000 to 250,000 impressions
- Monthly reporting and strategy calls
-
Custom
Built around you
priced on what you add
Start from either package and add what the brief needs. The price follows what you choose.
- Extra posts, stories and platforms
- Content shoots and scroll-stop video
- Influencer and creator campaigns
- A campaign with Paki Lawu
- Landing pages and apps
- Long-term campaign management
Meet the face
Paki Lawu
A Johannesburg-based content creator and entertainer with over 334,000 followers across all social media platforms. He is known for his vox-pop (public) interviews, fitness content and engaging lifestyle videos.
- 4.7M
- views on TikTok, with 154.6K followers and 195K engagements.
- 6.3M
- views on Facebook, with 121K followers and 528K engagements.
- 4.5M
- views on Instagram, with 49.9K followers and 405.6K engagements.